We recognize that the association with our customer is our single most important relationship. A customer represents a long-term source of revenue and is our ultimate employer. We value each individual relationship, and will treat each transaction within that relationship with respect, integrity, and honesty. We are committed to creating value for our customers. We will serve our customers and respond to their needs in a cheerful and enthusiastic manner.

We recognize that each individual co-worker is an integral part of our existence and success, and participates by choice. This choice means we are each responsible for integrity in the organization, open and truthful communications, producing positive results, acknowledging each other's contribution to the company, and understanding and being supportive of the purpose, philosophy, and code of ethics of the company.

We view our supplier relationships as major strategic resources. We will only enter into long-term associations with the approval of the appropriate corporate officer. We will not terminate an established vendor without informing them of our intention and giving them the opportunity to keep our business. We expect supplier and vendor dealings to be characterized with respect, integrity, honesty, professionalism and mutual profitability. We want to be important to and not dependent on any single supplier.

We are in business for the long term. We will always give greater consideration to long range goals, as opposed to short term benefits.

We believe that we must provide true value in every product and service we offer our customers, remembering it is better to under-promise and over-deliver than to fail to meet reasonable expectations.

We believe that we must continue to be innovative, unique and distinctive in the things we do. We will emphasize these characteristics so that we may be a leader in the business in which we operate.